If you're looking for a book to show you the easy way to start a business, keep looking. But if you're looking for a book that will tell you how it really is, this is your book. In The Art of the Start 2.0, Guy Kawasaki breaks down the process of starting a business into clear steps. What he doesn't do is sugar coat it. This book should be required reading as part of every MBA program.
If you are not familiar with Kawasaki's writing style, you may be caught off guard... in a good way. It is decidedly refreshing to read an entrepreneurial book that cuts the crap, and tells it like it is. The world is full of Nike-preneur Evangelists telling you to "Just Do It", but very few telling you "How". Don't expect this book to take away the fear of starting a new venture, but you can expect this book to help you avoid certain key mistakes.
I have read the first Art of the Start ten years ago, this is much more than just a rehash of version 1.0. This book is filled with many new concepts that didn't even exist 10 years ago. To say that this is just a better Art of the Start is like saying the Ferrari is just a better Model T. In version 2.0, Kawasaki revisits several areas that were covered in 1.0, but where changes in society and technology require a new approach. Since my copy of The Art of the Start 1.0 grew legs and walked out of my library, I can't tell you how much of my impression that this version is better is attributed to the revision, and how much is attributed to me being ten years older and more mature. But either way, whether or not you read The Art of the Start, you owe it to yourself to read this revision. You won't be sorry.
#artofthestart
WR
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